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The Future
of Retail

A World-Class Store, Built to Scale.

Witness the Morgan’s Grocer franchise, built for scalable rollout, with near checkout-free operations, a zero-pilferage system design, and supported by carbon-aware, efficiency-driven operations.

Engineered for Performance.
Ready to Deploy.

A next-generation supermarket model engineered for rapid deployment, operational efficiency, and scalable growth.

We don’t just build shops. We build high-performance retail assets that can be deployed repeatedly across markets. Morgan’s Grocer is built as a high-efficiency retail system.

The operating model targets zero waste, zero pilferage, and near-zero checkout staffing dependency, enabling structurally lower capital and operating expenditure versus traditional grocery formats.

You own the local business. Morgan’s provides the brand, standards, and operating playbook. The result is a store that feels premium, runs efficiently, and scales predictably.

Brand you can build on

Consistent identity, customer promise, and marketing direction.

Operational playbook

Store setup principles, customer flow, and service standards.

Technology backbone

Checkout-light or checkout-free customer journey supported by Morgan’s ecosystem.

Ongoing support

Launch support and continuous
optimisation.

Brand you can build on

Consistent identity, customer promise, and marketing direction.

Operational playbook

Store setup principles, customer flow, and service standards.

Technology backbone

Checkout-light or checkout-free customer journey supported by Morgan’s ecosystem.

Ongoing support

Launch support and continuous
optimisation.

Zero Waste

Zero Pilferage

Zero Shrinkage

https://morgansgrocer.com/wp-content/uploads/2026/04/Gemini_Generated_Image_cv1vfmcv1vfmcv1v-2.webp

Frictionless Discovery

https://morgansgrocer.com/wp-content/uploads/2026/04/Gemini_Generated_Image_muhl2pmuhl2pmuhl-2.webp

Speed Without Compromise

Thoughtfully Curated Products

A Lighter Footprint

https://morgansgrocer.com/wp-content/uploads/2026/04/Gemini_Generated_Image_iujtd3iujtd3iujt-2.webp

A Personal Journey

Keep the flow simple

then let the experience do the selling.

DISCOVER

Walk the aisles and scan items with the Morgan’s app experience.

RELAX

Choose click-and-collect or delivery options based on your market’s setup. The goal is to reduce the time spent carrying and waiting in line.

IMPACT

Track sustainability outcomes in the app profile where applicable.

Why
Morgan’s Grocer

Download Brochure

Designed to roll out in multiple locations with consistent standards.

Convenience-driven flow that reduces checkout friction.

Layout and processes designed to reduce waste and improve throughput.

Structured onboarding, launch support, and ongoing guidance.

Stronger Together

We collaborate with world-class brands, technology innovators, and sustainability experts who share our commitment to a zero-waste world. Together, we are scaling the next generation of retail.

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Group CEO of

Rajeev Lee

Raj Lee has over 30 years of retail experience encompassing all disciplines within Retail Operations Management, Property Development and Mixed-use Asset Management. He has a proven track record gained through working with Blue-Chip organisations extending from the United Kingdom, Singapore, Hong Kong, Philippines, Barbados and the United Arab Emirates. Prior to opening Morgan's, Raj held senior positions at Tesco, Safeway, Swire, Capitaland, Ayala, Massy, Aswaaq, Sorouh and Aldar.

https://morgansgrocer.com/wp-content/uploads/2026/03/Raj-photo-pic-2-1.webp

General Counsel

Warren Raiti

Warren Raiti is an experienced capital markets attorney and litigator who has represented top private equity firms in domestic and cross-border transactions, IPOs, and SPACs. Starting at the U.S. SEC's Enforcement Division, he has advised investment banks and individuals in FINRA and SEC proceedings and has litigated securities and commercial matters in federal and NY courts.
He has also advised startups and financial institutions globally on securities regulations, regulatory compliance, payment systems, and FinTech. Mr. Raiti received his Juris Doctor from the Kline School of Law at Drexel Univ. and a degree from Fordham Univ. He is admitted to practice in NY, New Jersey, and the Southern District of NY.

Chief Operating Officer

Gustav Brunner

Gustav has over 25 years of strong leadership experience derived from a wide range of industries starting off with 10 years of retail banking (credit finance) from Sweden, followed by 25 years of leadership experience across a further six industries and sectors (Financial Services, Facility Services, Senior Advisor/ Consulting, Tech Development & Manufacturing, Cloud Tech & Hosting, and Defence Manufacturing) across Asia. He brings diverse cross-cultural leadership experiences and industry perspectives to the role.

Prior to joining Morgan’s, Gustav has held senior positions at companies like GE Capital, Vagler International, Silver Lining Systems, Maruss, and BlackBerry.

Chief Business Development Officer

Naveed Khan

Naveed Khan has over two decades of international sales and business development experience, with a career built on relationship building across markets in Europe, the Middle East, Asia-Pacific and the Americas. He has a strong track record of growing brands and expanding their reach into new territories.

Outside of work, Naveed co-founded the non-profit Global Awareness & Impact Alliance (GAIA), which supports underprivileged youths and communities. He holds a BA in Business Management from Kingston University.

CEO of
Morgan’s Tek

Hardik Bathla

Hardik Bathla has over 8 years of experience in technology, software architecture, and digital product development across retail, delivery, and startup ecosystems. He has led the design and development of scalable technology solutions encompassing software architecture, infrastructure, backend systems, frontend applications, third-party integrations, AI-driven solutions, and engineering team management.

He has worked on projects across the United Arab Emirates, India, Australia, the United States, and Canada, delivering technology platforms for fast-growing businesses and operationally complex environments.

Tell us your country, preferred city, and target opening timeline. We’ll share the recommended store format and the next steps to qualify for a franchise.

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Morgan’s grocer is a franchise model for investors and operators who want a modern grocery format with brand standards, operational guidance, and a scalable store blueprint.

The Future of Retail

A World-Class Store, Built to Scale.

Witness the Morgan’s Grocer franchise, built for scalable rollout, with near checkout-free operations, a zero-pilferage system design, and supported by carbon-aware, efficiency-driven operations.

Engineered for Performance. Ready to Deploy.

A next-generation supermarket model engineered for rapid deployment, operational efficiency, and scalable growth.

We don’t just build shops. We build high-performance retail assets that can be deployed repeatedly across markets. Morgan’s Grocer is built as a high-efficiency retail system.

The operating model targets zero waste, zero pilferage, and near-zero checkout staffing dependency, enabling structurally lower capital and operating expenditure versus traditional grocery formats.

You own the local business. Morgan’s provides the brand, standards, and operating playbook. The result is a store that feels premium, runs efficiently, and scales predictably.

Brand you can build on

Operational playbook

Technology backbone

Ongoing support

Brand you can build on

Operational playbook

Technology backbone

Ongoing support

Frictionless Discovery

Speed Without Compromise

Thoughtfully Curated Products

A Lighter Footprint

A Personal Journey

Keep the flow simple

then let the experience do the selling.

Why Morgan’s Grocer

We collaborate with world-class brands, technology innovators, and sustainability experts who share our commitment to a zero-waste world. Together, we are scaling the next generation of retail.

Bring the Morgan’s Model to Your Market

Bring the Morgan’s Model to Your Market

Bring the Morgan’s Model to Your Market

Tell us your country, preferred city, and target opening timeline. We’ll share the recommended store format and the next steps to qualify for a franchise.

Morgan’s grocer is a franchise model for investors and operators who want a modern grocery format with brand standards, operational guidance, and a scalable store blueprint.

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The Future
of Retail

Engineered for Performance.
Ready to Deploy.

Why
Morgan’s Grocer