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Morgan’s grocer is a franchise model for investors and operators who want a modern grocery format with brand standards, operational guidance, and a scalable store blueprint.

Morgan’s Grocer Franchise

Own the local business. Run it with a global system.

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Morgan’s Grocer is a franchise model for investors and operators who want a modern grocery format with brand standards, operational guidance, and a scalable store blueprint.

Who Is It For?

Investors

who want a repeatable retail model with clear operating standards

Operators

with strong local execution and customer service capability

Markets

where convenience and sustainability can be a competitive advantage

What You Get

Brand system

name, identity, and customer promise

Store blueprint

layout principles, customer flow, and experience standards

Marketing starter kit

launch assets, messaging framework, and campaign templates

Training

onboarding for you and your core team

Support

launch support and ongoing performance reviews

The Rollout Journey

01

Discovery call and market fit discussion

02

Qualification and investment readiness

03

Site selection support

04

Store planning and design

05

Build and onboarding

06

Soft launch and optimisation

07

Scale to additional sites if eligible

What We’ll Ask You For

Location

Your proposed city and target opening window

Store Format

Preferred store format and footprint

Funding

Investment range and funding plan

Operation

Operating team capability and local partners

Licensing

Local licensing and regulatory considerations

Structural Cost Advantage for Franchisees

Franchise success lives or dies on unit economics. Morgan’s Grocer is designed to reduce the biggest cost leaks in modern retail so franchisees can run tighter operations without sacrificing speed or customer experience.

Zero traditional checkout staffing dependency

Operate with less reliance on cashier-heavy setups, while keeping transactions fast and consistent.

Zero pilferage system architecture

Shrink is attacked at the system level through built-in controls, not just policies and posters.

Zero-waste inventory philosophy

A tighter approach to ordering and stock discipline to reduce waste and protect margins.

Up to 90% less CAPEX

compared to conventional supermarket formats. Lower upfront build and setup requirements versus traditional formats.

Up to 90% less OPEX

through automation, shrink reduction, and streamlined workflows. Fewer manual processes and better loss control drive lower ongoing operating cost pressure.

Zero traditional checkout staffing dependency

Operate with less reliance on cashier-heavy setups, while keeping transactions fast and consistent.

Zero pilferage system architecture

Shrink is attacked at the system level through built-in controls, not just policies and posters.

Zero-waste inventory philosophy

A tighter approach to ordering and stock discipline to reduce waste and protect margins.

Up to 90% less CAPEX

compared to conventional supermarket formats. Lower upfront build and setup requirements versus traditional formats.

Up to 90% less OPEX

through automation, shrink reduction, and streamlined workflows. Fewer manual processes and better loss control drive lower ongoing operating cost pressure.

Want the unit economics breakdown?
Request the Franchise Pack and see how the model translates into store-level operations.

Disclaimer: “Up to” figures vary by store size, baseline shrink, labour costs, and deployment scope. Franchise outcomes depend on location, execution, and adherence to operating standards.

Each company solves a different problem at each layer of the retail system. The Morgan’s Holding site stays high level and routes you to the right team and materials.

As the parent company, Morgan’s Holding operates three distinct subsidiaries, each designed to solve a specific challenge in the retail landscape, from the code that runs the store to the food on the shelves.

Morgan’s Grocer

A franchise-ready store model for operators and investors who want to trade under the Morgan’s Grocer brand.

Morgan’s Retail

A white-label retail experience layer for retailers and business owners who want the Morgan’s model under their own brand, powered by Customer Visualisation Units (CVU).

Morgan’s Tek

Software and data platforms that help retailers and supply chains operate smarter, greener, and more profitably.

Leadership

Rajeev Lee
Group CEO
Warren Raiti
General Counsel
Gustav Brunner
Chief Operating Officer
Naveed Khan
Chief Business Development Officer
Hardik Bathla
CEO of Morgan's Tek

Rajeev Lee

Group CEO

Raj Lee has over 30 years of retail experience encompassing all disciplines within Retail Operations Management, Property Development and Mixed-use Asset Management.

He has a proven track record gained through working with Blue-Chip organisations extending from the United Kingdom, Singapore, Hong Kong, Philippines, Barbados and the United Arab Emirates.

Prior to opening Morgan's, Raj held senior positions at Tesco, Safeway, Swire, Capitaland, Ayala, Massy, Aswaaq, Sorouh and Aldar.

Warren Raiti

General Counsel

Warren Raiti is an experienced capital markets attorney and litigator who has represented top private equity firms in domestic and cross-border transactions, IPOs, and SPACs. Starting at the U.S. SEC's Enforcement Division, he has advised investment banks and individuals in FINRA and SEC proceedings and has litigated securities and commercial matters in federal and NY courts.

He has also advised startups and financial institutions globally on securities regulations, regulatory compliance, payment systems, and FinTech. Mr. Raiti received his Juris Doctor from the Kline School of Law at Drexel Univ. and a degree from Fordham Univ. He is admitted to practice in NY, New Jersey, and the Southern District of NY.

Gustav Brunner

Chief Operating Officer

Gustav has over 25 years of strong leadership experience derived from a wide range of industries starting off with 10 years of retail banking (credit finance) from Sweden, followed by 25 years of leadership experience across a further six industries and sectors (Financial Services, Facility Services, Senior Advisor/ Consulting, Tech Development & Manufacturing, Cloud Tech & Hosting, and Defence Manufacturing) across Asia. He brings diverse cross-cultural leadership experiences and industry perspectives to the role.

Prior to joining Morgan’s, Gustav has held senior positions at companies like GE Capital, Vagler International, Silver Lining Systems, Maruss, and BlackBerry.

Naveed Khan

Chief Business Development Officer

Naveed Khan has over two decades of international sales and business development experience, with a career built on relationship building across markets in Europe, the Middle East, Asia-Pacific and the Americas. He has a strong track record of growing brands and expanding their reach into new territories.

Outside of work, Naveed co-founded the non-profit Global Awareness & Impact Alliance (GAIA), which supports underprivileged youths and communities. He holds a BA in Business Management from Kingston University.

Hardik Bathla

CEO of Morgan's Tek

Hardik Bathla has over 8 years of experience in technology, software architecture, and digital product development across retail, delivery, and startup ecosystems. He has led the design and development of scalable technology solutions encompassing software architecture, infrastructure, backend systems, frontend applications, third-party integrations, AI-driven solutions, and engineering team management.

He has worked on projects across the United Arab Emirates, India, Australia, the United States, and Canada, delivering technology platforms for fast-growing businesses and operationally complex environments.

Morgan’s grocer is a franchise model for investors and operators who want a modern grocery format with brand standards, operational guidance, and a scalable store blueprint.

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